Reading 6: the Editorial Brief
Illustration for the Modern Newspaper Brief
The Illustration Should:
• Serve as a visual "hook" through visual boldness, wit, or it's intriguing story
• Summarize the heart of the story
• Be easily comprehensible
• Work as a stand alone picture as well as in conjunction with the headline and article
Creative roles within a newspaper/magazine/editorial website
• Editor
• Creative Director
• Art Director
• In-house Designer
• Picture Editor
Illustration for the Modern Magazine Brief
The process is similar to that of a newspaper, but lead-in times may be longer. As result, while most magazines are published every week or month, there are some specialist publication that may only appear three or four times a year.
Illustrating for Editorial on the Web
There are many similarities between web-based editorials and newspaper/magazine editorials, but web-based editorials and their home pages need to be a synopsis it's content as well as fast and interesting since the viewer likely knows exactly what they're looking for and won't be distracted easily. Animated illustration has a lot of potential here.
Editorial illustration: Summary of Procedure
1 Initial Research
2 Prospecting for Work
3 Securing the Commission
4 Starting Work
5 Submitting the Roughs
6 Producing the Final Artwork
7 Securing Payment
